There's More to Learn About Your Target Audience
Social media intelligence can deliver the full picture
Social media management platforms tell you how your immediate connections interact with your content. But do you really know why they're engaged? And what about all of the people you aren't seeing - the broader public whose attention you're trying to grab?
With this guide, you'll learn:
- The difference between basic social media analytics and deeper social media intelligence
- How the contextual information found in social media intelligence extends beyond your immediate connections
- Why qualitative data is necessary for going beyond tactics and informing more significant strategic actions
- 4 key types of social media intelligence that you can recover and actionable ideas for using each to drive campaigns!
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